Insights

Burger King spent an estimated £50,000 to sponsor Stevenage FC, a club in England's fourth-tier League Two, and turned it into a Cannes Lions Grand Prix-winning campaign with 25,000+ UGC clips, 227M+ media impacts, and 300% merchandise growth.

Fill seats at your next professional event with this 6-week marketing playbook. Week-by-week countdown strategy covering speaker spotlights, FOMO tactics, and registration conversion.

In 2021, Reddit spent its entire marketing budget on a 5-second Super Bowl ad a blink-and-you-miss-it text card celebrating the WallStreetBets community and generated 6.5 billion earned impressions, 98% positive sentiment, and became the #1 most-searched ad on Google that night.

In 2010, Old Spice turned a legacy brand into a viral sensation producing 186 personalized video responses in 2.5 days, driving unit sales up 125% by July, and winning the Cannes Grand Prix for Film and a Primetime Emmy.

In 2018, Burger King launched an innovative marketing campaign in the United States called the “Whopper Detour.”