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Marketing case study image for the Always #LikeAGirl campaign. Stats overlay in blue; 90M+ views, 4.5B impressions, 19%-76% shift. Three girls pose confidently.

Marketing case study image for the Always #LikeAGirl campaign. Stats overlay in blue; 90M+ views, 4.5B impressions, 19%-76% shift. Three girls pose confidently.

Case Study: Always' #LikeAGirl Campaign

In 2014, Always turned a phrase used as an insult into a global confidence movement generating 90+ million YouTube views, 4.5 billion earned media impressions, and becoming the first feminine hygiene brand to advertise during the Super Bowl.

Evangel Oputa

Feb 286 min read

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