top of page
Insights
Provides business leaders with the latest insights in AI, marketing, and technology
Boosting Customer Retention and Loyalty: Essential Strategies for Sustainable Growth
Customer retention and loyalty have become paramount to sustainable growth. While attracting new customers is essential, retaining existing
Evangel Oputa
Jul 3, 20223 min read
How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Impor
This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to...
Evangel Oputa
Dec 17, 20211 min read
Mastering B2B Marketing & Sales: A Strategic Flowchart Guide
You are as good as your best strategy and your strategy should be flexible enough for any situation. A typical B2B Marketing and Sales...
Evangel Oputa
Sep 29, 20213 min read
Lead Generation Structure (3 important functions)
Marketing and Sales play an essential role in an organizational lead generation framework, from generating leads to converting them into...
Evangel Oputa
Sep 11, 20212 min read
Brand Valuation vs. Brand Evaluation
Understanding the Crucial Differences The other day, someone asked me whether Brand Evaluation is the same as Brand Valuation, so I...
Evangel Oputa
May 23, 20212 min read
bottom of page