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Insights
Provides business leaders with the latest insights in AI, marketing, and technology


Case Study: Burger King’s Traffic Jam Whopper Campaign
In 2019, Burger King launched an innovative marketing campaign in Mexico City called the “Traffic Jam Whopper.”
Evangel Oputa
Jul 17, 20244 min read


Top AI Tools for Video Creation
Engaging, high-quality video content is essential for capturing the attention of your audience and driving growth.
Evangel Oputa
Jul 13, 20243 min read


15 Marketing Trends of 2024
The marketing landscape continues to evolve at a rapid pace. From integrating AI to the changing dynamics of social media, marketers need...
Evangel Oputa
Jul 6, 20243 min read


Maximizing Demand Generation: A Holistic Approach
Remember this: “Demand generation is a key element of sustainable growth.” But what exactly is demand generation, and why is a holistic...
Evangel Oputa
Jun 24, 20248 min read


Top CRM Software of 2024: Zoho, Salesforce, monday.com
CRM stands for Customer Relationship Management Here are a list of the TOP CRM software of 2024 1. Zoho CRM: Best for features and value...
Evangel Oputa
Jun 16, 20241 min read


Boosting Customer Retention and Loyalty: Essential Strategies for Sustainable Growth
Customer retention and loyalty have become paramount to sustainable growth. While attracting new customers is essential, retaining existing
Evangel Oputa
Jul 3, 20223 min read
How the Brand Evaluation Standard and Framework, can help Startups, Brands, Businesses and the Impor
This is the first part of a two-part series and In this episode, I have a guest with me and his name is Edgar Baum. We got together to...
Evangel Oputa
Dec 17, 20211 min read


Mastering B2B Marketing & Sales: A Strategic Flowchart Guide
You are as good as your best strategy and your strategy should be flexible enough for any situation. A typical B2B Marketing and Sales...
Evangel Oputa
Sep 29, 20213 min read


Lead Generation Structure (3 important functions)
Marketing and Sales play an essential role in an organizational lead generation framework, from generating leads to converting them into...
Evangel Oputa
Sep 11, 20212 min read
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