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Insights
Provides business leaders with the latest insights in AI, marketing, and technology


Case Study: Reddit's 5-Second Super Bowl Ad
In 2021, Reddit spent its entire marketing budget on a 5-second Super Bowl ad a blink-and-you-miss-it text card celebrating the WallStreetBets community and generated 6.5 billion earned impressions, 98% positive sentiment, and became the #1 most-searched ad on Google that night.
Evangel Oputa
Feb 256 min read


Case Study: Coca-Cola's "Share a Coke" Campaign
In 2011, Coca-Cola replaced its iconic logo with 150 of the most popular names in Australia and it worked so well that it rolled to 80+ countries, generated 500,000+ Instagram posts, and reversed a decade of declining consumption among young adults.
Evangel Oputa
Feb 256 min read


The Pitch by Deel: A Free Global Startup Competition With Up to $1M in Funding
The Pitch by Deel is different. It's a global startup tournament with real capital on the line - up to $1,000,000 in SAFE investment - and it costs nothing to apply.
Evangel Oputa
Feb 230 min read


Case Study: Mattel & Warner Bros.' Barbie Marketing Blitz
In 2023, the Barbie movie didn't just launch it colonized pop culture with 100+ brand partnerships, $150 million in marketing spend, and a $1.44 billion global box office that made it the highest-grossing Warner Bros. film of all time.
Evangel Oputa
Feb 215 min read


Case Study: Apple's "Shot on iPhone" Campaign
In 2015, Apple launched one of the most enduring user-generated content campaigns in marketing history, turning everyday iPhone users into brand ambassadors and billboard stars across 26 countries.
Evangel Oputa
Feb 215 min read


Case Study: Coinbase's Bouncing QR Code Super Bowl Ad
In 2022, Coinbase spent $14 million on a 60-second Super Bowl ad that showed nothing but a bouncing QR code on a black screen and it crashed their app with 20 million hits in one minute.
Evangel Oputa
Feb 205 min read


Begine Fusion Expands to the United States
Begine Fusion is now open for business in the U.S. Discover how our Zoho-powered systems and AI-driven workflows help nonprofits, associations, and service businesses streamline operations and scale smarter.
Evangel Oputa
May 14, 20252 min read


The Case for Videos on LinkedIn: Why Video Outperforms Carousels
I recently conducted an experiment, posting the same content in two different formats one as a carousel and the other as a video. The results? Video significantly outperformed the carousel in every key metric.
Evangel Oputa
Feb 18, 20252 min read


Why You Need a CRM to Grow Your Business
If your business is not using a CRM (Customer Relationship Management) system yet, it may be missing out
Evangel Oputa
Nov 18, 20243 min read


Guide to High-Converting Copywriting Frameworks and How to Use Them
Learn practical frameworks that simplify the process of writing impactful copy.
Evangel Oputa
Nov 4, 202412 min read


Best PR and Communications Tools for 2024
Public relations and communication professionals need a focused toolkit to stay ahead of the curve. The right PR tools can streamline proces
Evangel Oputa
Sep 11, 20242 min read


Case Study: Burger King’s Whopper Detour Campaign
In 2018, Burger King launched an innovative marketing campaign in the United States called the “Whopper Detour.”
Evangel Oputa
Aug 21, 20243 min read


Crafting SEO-Friendly URLs: Best Practices and Examples (Playbook)
Creating effective URL structures is crucial for both user experience and search engine optimization (SEO).
Evangel Oputa
Jul 21, 20241 min read


Case Study: Burger King’s Traffic Jam Whopper Campaign
In 2019, Burger King launched an innovative marketing campaign in Mexico City called the “Traffic Jam Whopper.”
Evangel Oputa
Jul 17, 20244 min read


Top AI Tools for Video Creation
Engaging, high-quality video content is essential for capturing the attention of your audience and driving growth.
Evangel Oputa
Jul 13, 20243 min read


Top Productivity Tools
Discover the Must-Have Productivity Tools for Businesses
Evangel Oputa
Jul 7, 20242 min read


15 Marketing Trends of 2024
The marketing landscape continues to evolve at a rapid pace. From integrating AI to the changing dynamics of social media, marketers need...
Evangel Oputa
Jul 6, 20243 min read


Maximizing Demand Generation: A Holistic Approach
Remember this: “Demand generation is a key element of sustainable growth.” But what exactly is demand generation, and why is a holistic...
Evangel Oputa
Jun 24, 20248 min read


The Rise of Netflix and the Fall of Blockbuster: 10 Key Learning Points from Marc Randolph’s S
The story of Netflix’s success and Blockbuster’s decline is a tale of disruption, adaptability, and the importance of embracing new...
Evangel Oputa
Jun 22, 20242 min read


Top CRM Software of 2024: Zoho, Salesforce, monday.com
CRM stands for Customer Relationship Management Here are a list of the TOP CRM software of 2024 1. Zoho CRM: Best for features and value...
Evangel Oputa
Jun 16, 20241 min read
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