A.I
How Content Creators Use AI to Produce More Without Burnout
93% of marketers use generative AI. Content creators using AI cut editing time by 95%. Learn which AI tools actually help and which are hype.
Marketing
23 articles in this category.
Casestudy
Burger King Stevenage: A 50K Budget, a Cannes Grand Prix
Burger King sponsored Stevenage FC for 50,000 pounds and turned it into a Cannes Grand Prix: 25,000 UGC clips, 227M media impacts, 300% merchandise growth.
Blog
Case Study: Duolingo's TikTok-First Brand Strategy
Duolingo turned a green owl into 16 million TikTok followers, while daily active users went from 4.9 million to over 80 million between 2021 and 2025.
Blog
Case Study: Always' #LikeAGirl Campaign
Always turned an insult into a confidence campaign: 90 million YouTube views, 4.5 billion earned impressions, and a first Super Bowl slot for the category.
Blog
Case Study: Popeyes' Chicken Sandwich Wars Campaign
Popeyes sold out a chicken sandwich in 15 days, earned $65 million in media, lifted store traffic 218%, and started the Chicken Sandwich Wars.
Blog
Case Study: IKEA's "ThisAbles" Campaign
IKEA Israel released 13 free 3D-printable add-ons that made its furniture usable by people with disabilities. 127 countries, 37% sales lift.
Blog
Case Study: Reddit's 5-Second Super Bowl Ad
Reddit spent its whole marketing budget on five seconds of Super Bowl text, and got 6.5 billion earned impressions and the most searched ad of the night.
Blog
Case Study: Coca-Cola's "Share a Coke" Campaign
Coca-Cola replaced its logo with 150 first names in Australia, rolled it to 80 countries, and reversed a decade of falling consumption among young adults.
Marketing
Case Study: The Old Spice Man Your Man Could Smell Like
Old Spice produced 186 personalized video responses in two and a half days, drove unit sales up 125%, and won a Cannes Grand Prix and a Primetime Emmy.
Blog
Case Study: Mattel & Warner Bros.' Barbie Marketing Blitz
The Barbie movie ran 100 brand partnerships and $150 million of marketing into a $1.44 billion box office, the highest grossing Warner Bros. film ever made.
Blog
Case Study: Coinbase's Bouncing QR Code Super Bowl Ad
Coinbase spent $14 million on 60 seconds of a bouncing QR code on a black screen, and crashed its own app with 20 million hits in one minute.
Marketing
Benefits vs Features Why Audience Segmentation Wins | 2025
The benefits vs features debate misses the point. Learn how audience segmentation drives better marketing results with real examples and actionable tips.
Marketing
The AI Digital Visibility Playbook for Business Leaders
Discover the digital marketing strategies that delivered 767% AI platform growth. Complete guide for businesses to dominate online visibility and scale fast.
Marketing
4 Must-Have Email Drip Campaigns to Turn Leads into Students
Four email drip campaigns that turn education leads into enrolled students, with the sequence, the timing and the trigger behind each one.
Marketing
Improving Client Follow-Up With CRM Automation
How CRM automation handles the follow-ups nobody gets to, what it takes to set up, and the point where it stops being worth the effort.
Zoho
Zoho One Business Operating Software: Three Prices and a Payroll Commitment
Every Zoho One application by edition, with Zoho's US dollar pricing. Three licensing models, the 41% break-even, and why Essentials ships Bigin rather than Zoho CRM.
Zoho
Zoho CRM Workflow Automation: What to Build, and What It Costs You
Workflow rules, blueprints and assignment rules in Zoho CRM. The triggers and actions available, the per-edition limits, and what to automate first.
Blog
Why Video Outperforms Carousels on LinkedIn
The same content posted twice, once as a carousel and once as video. Video outperformed on every metric, and here are the numbers from both.
Blog
Demand Generation, Start to Finish
Demand generation is more than lead capture. What it covers, why awareness and interest come first, and how it turns into sustainable growth.
Marketing
Top Social Media Management Tools
The social media tools worth paying for, what each one handles, and how a small team keeps a schedule running without it eating the week.
Technology
Marketing Attribution Models for Small Businesses
Do you know how to measure the success of your marketing campaigns? Begine Fusion explains everything you need to know about marketing attribution and models.
Marketing
3 simple steps to kickstart your own small business in 2022
Starting a business is, in most cases, more difficult than people think. However, if you are prepared to put in the work and go through all
Digital Marketing
How to decide on a digital marketing plan (Essential Tips)
How to build a digital marketing plan that starts from a goal, and how to tell whether the marketing you are already paying for is working.