Updated: Jan 16, 2022
How do you go about creating a digital marketing plan? And more importantly, how do you know if your digital marketing efforts are working?
First, let's start with the basics.;
What is your goal?
Why are you doing digital marketing in the first place?
Is it to increase revenue?
Get more leads for your sales team to work with?
Maybe you want your digital marketing plan to be cohesive across all platforms.
Once you know what you're trying to accomplish, it's time to break that down into actionable steps. Most companies have SMART goals (specific, measurable, achievable, relevant, time-bound), so make sure your digital marketing goals follow that same formula. And if you're not sure where to start, here are some essential tips:
Define your target audience. Who are you trying to reach with your digital marketing? Knowing this will help you better determine what channels to use.
Determine your budget. This will help you determine what type of digital marketing is feasible.
Research your competition. What are they doing that's working? What can you learn from them?
Once you have a general idea of what you want to do, it's time to start planning out the specifics. Here are some tips for creating a digital marketing plan:
Planning Out Specifics
Map out your customer's journey. This will help you determine what channels to use and when.
Create a content strategy. What type of content will you create and share?
Choose your channels. Social media, email marketing, paid ads, etc.
Set a schedule. What will you do on which days and at what times?
Evaluate and adjust. This is an ongoing process, so don't be afraid to make changes as needed.
Now that you have a basic understanding of creating a digital marketing plan, it's time to get started! But don't forget to monitor and adjust your plan to maximize results continuously.
If you need help building out your Digital Marketing Plan, reach out to us.