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Insights
Provides business leaders with the latest insights in AI, marketing, and technology
Case Study: Popeyes' Chicken Sandwich Wars Campaign
In 2019, Popeyes launched a chicken sandwich that sold out in 15 days, generated $65 million in earned media, boosted store traffic by 218%, and ignited a cultural phenomenon known as the "Chicken Sandwich Wars."
Evangel Oputa
Feb 276 min read
Case Study: Old Spice's "The Man Your Man Could Smell Like" Campaign
In 2010, Old Spice turned a legacy brand into a viral sensation producing 186 personalized video responses in 2.5 days, driving unit sales up 125% by July, and winning the Cannes Grand Prix for Film and a Primetime Emmy.
Evangel Oputa
Feb 236 min read
Boosting Customer Retention and Loyalty: Essential Strategies for Sustainable Growth
Customer retention and loyalty have become paramount to sustainable growth. While attracting new customers is essential, retaining existing
Evangel Oputa
Jul 3, 20223 min read
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