Take the assessment

Legal

Privacy Policy

This Privacy Policy applies to www.beginefusion.com.

Last updated: August 14, 2026

Respect for your private life is of the utmost importance for Begine Fusion, who is responsible for this Website.

This Privacy Policy aims to layout:

  • the way your personal information is collected and processed. "Personal information" means any information that could identify you, such as your name, your mailing address, your email address, your location and your IP address;
  • your rights regarding your personal information;
  • who is responsible for the processing of the collected and processed information;
  • to whom the information is transmitted;
  • if applicable, the Website's policy regarding cookies.

This Privacy Policy complements the Terms and Conditions, which you may find at www.beginefusion.com/terms-and-conditions.

1. Collection of personal information

We may collect the following personal information:

  • First and last name
  • Email address
  • Phone number
  • Organization name and your role in it
  • Country, region or time zone
  • Any information you choose to include in a message, enquiry, booking or registration

We do not collect or store payment card details. No payment is taken through this Website. Where an engagement is paid for, invoicing and payment are handled separately, outside this Website.

2. Forms and methods of collection

Your personal information is collected through the following methods:

  • The contact form on this Website
  • Booking a call or consultation
  • Subscribing to our blog or mailing list
  • Completing the Systems Readiness Assessment or a similar self-assessment
  • Registering for training, a workshop, or an Office Hours session
  • The referral form on this Website
  • Corresponding with us directly by email

We use the collected data for the following purposes:

  • Responding to your enquiry
  • Delivering the services, training or sessions you asked for
  • Sending you material you subscribed to, which you may unsubscribe from at any time
  • Contact and follow-up
  • Managing the Website

Information you give us about someone else

The referral form is the one place on this Website where the information submitted is mostly about a third party. It asks the person making an introduction for the name of a company they are introducing to us, the name of a person at that company, and their email address where the person making the introduction has it. The person being introduced has usually not been asked first.

Where we receive personal information this way, we use it only to make contact about that introduction. We tell the person we contact who introduced them, where the person making the introduction has agreed to be named. Anyone contacted this way can ask us to delete their information and make no further contact, under section 10 below.

If you submit someone else's details to us, you are confirming that you have a reasonable basis for passing them on.

3. Interactivity

Your personal information is also collected through the interactivity between you and the Website. This personal information is collected through the following methods:

  • Correspondence
  • Information for promotional offers

We use the personal information thus collected for the following purposes:

  • Statistics
  • Contact
  • Website management

4. Cookies, analytics and tracking

This Website uses cookies and similar technologies, both our own and those of the third parties listed below. They are used to measure how the site is used, to improve it, and to measure the effectiveness of our advertising.

  • Google Tag Manager (Google LLC) loads and manages the tags below. Tag Manager itself does not profile you, but the tags it loads do.
  • Meta Pixel (Meta Platforms, Inc.) records that you visited this Website so that we can measure our advertising and show ads to people who have visited before. This involves sharing data with Meta, which may combine it with your Facebook or Instagram account.
  • What the Meta Pixel does with the forms. The Pixel also reads what you type into the forms on this Website. When you send an enquiry, register for a session, complete the assessment, refer someone or request a speaking date, it looks for your email address, first name, last name, phone number, city, province or state, postal code, country, date of birth and gender, and encodes and sends to Meta whichever of those the form contains, so that Meta can recognise you as a Facebook or Instagram account holder. Our forms ask for a name and an email address, sometimes a phone number, and on the speaking form a city. Those are the ones this applies to today. The rest are on the list because that is how the Pixel is configured, and a form that asked for them would hand them over too.
    Encoding means Meta does not receive those details in a readable form. It is still information about you, and recognising you is the purpose of sending it. This happens on top of recording your enquiry in our CRM, and it is not what you gave us the details for, which is why it is set out here on its own rather than folded into the line above. A cookie or tracker blocker does not stop it, because it runs inside a script the page has already loaded. If you would rather it did not happen, email us and we will ask Meta to delete what it holds about you, and see the "Right of objection and of withdrawal" section.
  • Zoho PageSense and Zoho Marketing Automation (Zoho Corporation) record page views, clicks and scrolling so that we can see which pages work and which do not, and link an enquiry back to the pages that preceded it.
  • Zoho SalesIQ (Zoho Corporation) provides the live chat. It records your visit, and anything you type into the chat window, so that we can answer you.
  • First-party Watch events (held by Cloudflare on our own Worker). After you accept cookies we record that a page was shown, that a sector on the homepage was clicked, and that a contact or assessment form was accepted. If you are in a homepage wording test we also set a first-party bf-exp cookie so the same URL can keep showing you the same wording, and we record which wording you saw. We do not send the contents of those forms into this record. You can refuse them with Essential only, or Cookie choices in the footer.

Several of these are advertising or profiling technologies operated by companies outside Canada, including in the United States. Their own privacy policies govern what they do with the data once they receive it.

You can refuse them. You may block or delete cookies through your browser settings, use your browser's tracking protection, or use an ad or tracker blocker. The Website will continue to work if you do. You may also opt out of Meta's advertising through your Facebook or Instagram ad settings.

Separately from the above, our hosting provider records standard server request logs, which may include your IP address, the pages requested, the date and time of the request, and your browser and operating system. These logs exist to deliver the site, keep it secure, and diagnose faults.

5. Sharing personal information

We do not sell your personal information, and we do not otherwise commercialize it. We share it only with the service providers we need in order to operate, and only for that purpose:

  • Cloudflare, Inc. hosts and delivers this Website, protects it from attack, and stores the first-party Watch events described in the "Cookies, analytics and tracking" section.
  • Zoho Corporation provides our CRM, email, and booking systems. Enquiries submitted through this Website are recorded there. Zoho also provides the analytics, live chat and marketing automation described in the "Cookies, analytics and tracking" section.
  • Google LLC and Meta Platforms, Inc. receive website usage and advertising data through the tags described in the "Cookies, analytics and tracking" section. Meta also receives an encoded copy of the contact details you enter into any form on this Website, which that section sets out in full.

We may also disclose personal information where we are required to do so by law, or to establish or defend a legal claim.

If you do not wish us to share your personal information with third parties, you may object at the time of collection or at any time thereafter, as described in the "Right of objection and of withdrawal" section.

6. Storage period of personal information

We keep personal information in reasonable security conditions for as long as it is needed for the purpose it was collected for: to answer your enquiry, to deliver an engagement and meet our record-keeping obligations afterwards, or until you ask us to remove it or unsubscribe.

7. Hosting of personal information

This Website is hosted and delivered by Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA, on a global network of edge locations. The page you are reading may therefore be served from a location near you rather than from a single country.

Information you submit through the Website is processed and stored in Zoho Corporation's systems. Begine Fusion operates from Canada, and personal information may be stored or processed in Canada, the United States, or another country in which those providers operate. Where information is held outside Canada, it may be subject to the laws of that country.

8. Controller

a) Controller

The "Controller" is Begine Fusion. The Controller may be contacted at sme@beginefusion.com. The Controller is in charge of determining the purposes for which personal information is processed and the means at the service of such processing.

b) Obligations of the Controller

The Controller is committed to protecting the personal information collected, not to transmit it to third parties without informing you, and to respect the purposes for which personal information was collected. In the event that the integrity, confidentiality or security of your personal information is compromised, the Controller is committed to notifying you.

9. Right of objection and of withdrawal

You have the right to object to the processing of your personal information by the Website ("right to object"). You also have the right to request that your personal information does not appear, for example, on a mailing list ("right to withdraw").

To exercise either right, email sme@beginefusion.com. Every mailing we send also carries an unsubscribe link.

10. Right of access, of rectification and of removal

You have the right to ask what personal information we hold about you, to have it corrected if it is wrong, and to ask us to delete it.

There are no user accounts on this Website, so these requests are made by email to sme@beginefusion.com. We will respond within a reasonable period and in any case within the time required by applicable law. We may need to confirm your identity before acting on a request.

11. Security

The personal information we collect is stored in a secured environment. People working for us are obligated to respect the confidentiality of your personal information.

To ensure the security of your personal information, we use the following methods:

  • TLS encryption in transit across the whole Website
  • Access management, restricted to authorized people
  • Network monitoring and firewalls provided by our hosting provider
  • Automatic backup
  • Individual accounts with strong authentication on the systems we use

No mechanism can guarantee complete security, and transmitting personal information over the Internet always carries some risk.

12. Changes to our Privacy Policy

Our Privacy Policy may be viewed at all times at www.beginefusion.com/privacy-policy.

We reserve the right to modify this Privacy Policy in order to guarantee its compliance with the applicable law. You are therefore invited to regularly consult it to be informed of the latest changes. In the event of a substantial change, we will notify you by email or by placing a prominent notice on the Website.

13. Acceptance of our Privacy Policy

By using our Website, you certify that you have read and understood this Privacy Policy and accept its conditions.

14. Applicable law

We are committed to respecting the legislative provisions as specified in the Personal Information Protection and Electronic Documents Act, SC 2000, c 5; and/or the Act Respecting the Protection of Personal Information in the Private Sector, CQLR c P-39.1. Where you are in the United Kingdom or the European Economic Area, clause 16 also applies.

15. AI and automated processing

Begine Fusion provides AI consulting, systems and training. In the course of our own work we may use AI tools to help draft, summarize or analyse material.

We do not make decisions about you by automated means alone. Information you send us through this Website is read by a person. We do not sell your information to, or use it to train, any third-party AI model.

Where we deliver AI systems for a client, the handling of that client's data is governed by the agreement for that engagement, not by this Policy.

16. If you are in the United Kingdom or the European Economic Area

We are based in Canada, and we work with clients in the United Kingdom and the European Economic Area. Where the UK GDPR or the EU GDPR applies to our processing of your personal information, this clause applies in addition to the rest of this Policy, and prevails over it where the two differ.

a) Why we are allowed to process your information

We rely on one of the following, depending on what you have done:

  • Your consent: for our newsletter. You can withdraw it at any time, and withdrawing it does not affect anything we did before you did.
  • Your consent, for the analytics and advertising tools described in clause 4. Those tools wait for the cookie banner. Cookie choices in the footer reopens that question. You can also object by emailing us.
  • Steps towards a contract: when you send an enquiry, book a call, register for training or complete an assessment, so that we can respond and, if you go ahead, deliver the work.
  • Our legitimate interests: keeping the Website secure and working, understanding in aggregate how it is used, and keeping records of our dealings with you. We balance these against your rights, and you may object as set out below.
  • Legal obligation: where we must keep records by law.

b) Your rights

You have the right to ask us for a copy of the personal information we hold about you; to have it corrected; to have it erased; to restrict or object to how we use it, including objecting to direct marketing at any time; to receive it in a portable form; and to withdraw any consent you have given. To exercise any of these, email sme@beginefusion.com. We will respond within one month. We do not charge for this, and we will not treat you differently for asking.

c) Sending your information outside the UK and EEA

Your information is handled in Canada and, through the service providers named in clause 5, in the United States and elsewhere. Where a transfer leaves the UK or the EEA we rely on an adequacy decision where one covers the transfer, and otherwise on the standard contractual clauses or the UK International Data Transfer Agreement in our contracts with those providers.

d) Complaints

If you are not satisfied with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to your data protection authority: in the UK, the Information Commissioner's Office; in the EEA, the supervisory authority for the country you live or work in.