Manitoba Motor Dealers Association
We became MMDA's outsourced marketing department, leading strategy, execution, and analytics across every marketing channel for a provincial industry association representing motor dealers across Manitoba.
MMDA needed a standing marketing function, not a one-off project. As a provincial industry association representing motor dealers across Manitoba, they required consistent brand management, member communications, event marketing, digital campaigns, and strategic direction across multiple channels simultaneously.
Without a dedicated in-house marketing team, they needed a partner who could own the entire marketing lifecycle: from strategy and budget planning through to execution, analytics, and optimization.
Full-scale marketing operations
We functioned as MMDA's outsourced marketing department, the single point of contact for all marketing activities within and beyond the organization. Here is the scope we managed:
Strategy & Planning
Development of overall marketing strategy, budget planning, management, and execution. Provided strategic insights on brand positioning, segmentation, and media buying.
Brand Management
Full brand audit, evaluation, and strategy. Ensured consistent messaging and branding across all marketing channels and touchpoints.
Content & Creative
Consistent production of blogs, emails, videos, events, social media, and marketing collateral. Every piece of content utilized to its fullest potential.
Digital & Social
Social media management, SEO optimization, website management, email campaigns including monthly newsletters, and ad campaign management across LinkedIn, Meta, and Twitter.
Member Engagement
Reviewed membership processes, analyzed member analytics (open rates, registrations, acquisition, retention), and identified common member concerns to improve engagement.
Analytics & Optimization
Led migration from Google Universal Analytics to GA4. Performance tracking, SEO audits, backlink management, and campaign analytics across all channels.
Major deliverables
Website Redesign
Complete redesign of the MMDA website, improving user experience, member access, and SEO performance. Ongoing site management, audits, and backlink optimization.
Lead the Charge Campaign
Province-wide advertising campaign with strategic media buying across digital and traditional channels.
Sponsorship Package Revamp
Complete redesign of MMDA's sponsorship packages. Repositioned value propositions and created new collateral to attract and retain industry sponsors.
Membership Portal
Built a membership portal to streamline registration, renewals, and member access to association resources and benefits.
Brand Audit & Strategy
Brand audit, perception analysis and strategic repositioning to strengthen MMDA's market presence across the province.
Marketing Tech Stack Implementation
Selected, implemented, and integrated the full marketing technology stack, including email, social media management, analytics, CRO, and ad platforms.
Annual Industry Events
End-to-end marketing for MMDA's annual in-person industry events. From pre-event campaigns and registrations through to on-site collateral and post-event follow-up.
Sales Intelligence Integration
Introduced sales intelligence software and video sales platforms to equip the membership growth team with the tools to perform at their best.
What changed
Brand consistency across all channels
Unified messaging, visual identity, and strategic positioning across 8+ marketing channels: social, email, web, events, PR, and advertising.
Complete marketing tech stack deployed
From zero integrated marketing tools to a fully operational stack covering email, social, analytics, SEO, CRO, and ad management.
Analytics infrastructure modernized
Successfully migrated from Google Universal Analytics to GA4, retaining historical data and improving tracking capabilities.
Member engagement improved
Member analytics framework implemented, tracking open rates, event registrations, acquisition, retention and referral rates.
Website performance optimized
Complete redesign plus ongoing SEO management. Audits, toxic backlink removal, and consistent performance improvements.
Sales team equipped with new tools
Sales intelligence software and video sales platforms deployed, contributing to membership growth.
Selected work
Tools & platforms used
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Need a marketing team without the overhead?
We run full-scale marketing operations for organizations like yours.