Zoho Marketing Plus for the Lead The Charge EV Campaign
We used Zoho Marketing Plus as the analytics and automation backbone for a $70K multichannel EV charging rebate campaign. Zoho unified performance tracking across 10+ channels, automated email outreach, managed social distribution, and delivered the cross-channel dashboards that guided real-time budget decisions.
The Lead The Charge campaign ran across more than 10 channels simultaneously: Google Ads, Facebook, Instagram, LinkedIn, radio, billboards, transit ads, email, PR distribution, community events, and the campaign website. With a $70K budget and NRCan funding requirements, every dollar needed tracking and every channel needed performance visibility.
The challenge was not just running the campaign. It was building a single analytics layer that could pull performance data from digital ads, social platforms, email, PR, traditional media, and the website into one reporting view. Budget reallocation decisions needed to happen in real time based on which channels were delivering. Manual tracking across 10+ platforms was not an option.
Five modules powering multichannel campaign operations
Zoho Marketing Plus served as the campaign's operational backbone. We configured five modules specifically for the needs of a high-budget, multi-channel awareness campaign with strict accountability requirements.
Cross-Channel Dashboards
The central hub. Custom dashboards aggregating data from Google Ads, Meta Ads, LinkedIn, email, website, and PR metrics. Real-time visibility into spend, impressions, clicks, and conversions by channel.
Email Campaign Management
Campaign launch announcements, rebate information emails, dealer network communications, and member updates. Segmented sends to different audiences based on geography and dealer membership status.
Social Media Distribution
Coordinated social content scheduling across Facebook, Instagram, LinkedIn, and Twitter. Campaign creative distributed on a content calendar synchronized with paid ad flights and PR pushes.
Lead Nurturing Workflows
Automated follow-up sequences for users who engaged with campaign landing pages or email CTAs. Drip sequences delivering rebate details, dealer locations, and application instructions.
Landing Page Analytics
Heatmaps and conversion tracking on the campaign landing page. Session recordings analyzed to identify drop-off points. A/B testing on CTA placement and form design to maximize rebate applications.
10+ channels tracked through Zoho Analytics
Every channel in the campaign fed data back into Zoho Analytics dashboards. Digital channels connected directly through API integrations. Traditional channels (radio, billboards, transit) were tracked through UTM-coded URLs, QR codes, and manual data entry with standardized metrics.
Google Ads
Search and Performance Max
Zoho AnalyticsMeta Ads
Facebook and Instagram
Zoho Analytics + SocialLinkedIn Ads
Sponsored content
Zoho Analytics + SocialCampaigns and automations
Zoho CampaignsRadio
Manitoba stations
Zoho AnalyticsBillboards
Outdoor placements
Zoho AnalyticsTransit Ads
Bus wraps and shelters
Zoho AnalyticsPR Distribution
Press releases, media
Zoho AnalyticsCampaign Website
Landing pages
Zoho PageSenseCommunity Events
In-person activations
Zoho AnalyticsQR Codes
Offline-to-online tracking
Zoho AnalyticsOrganic Social
Cross-platform content
Zoho SocialWhat we built inside Zoho
Unified Campaign Performance Dashboard
Built a custom Zoho Analytics dashboard pulling data from Google Ads, Meta, LinkedIn, email campaigns, website analytics, and PR metrics. Single view showing spend, impressions, clicks, and conversions by channel with daily, weekly, and campaign-to-date views.
Real-Time Budget Reallocation Tracking
Zoho Analytics dashboards enabled real-time comparison of cost-per-impression and cost-per-click across channels. Budget reallocation decisions made weekly based on which channels were outperforming, documented directly in the reporting layer.
Segmented Email Campaign Sequences
Zoho Campaigns delivered targeted communications to different audiences: MMDA dealer members received dealer-specific messaging, general public received consumer-focused rebate information, and community partners received event and partnership updates.
Automated Lead Nurturing for Rebate Inquiries
Marketing Automation workflows triggered when users engaged with the campaign landing page or clicked through email CTAs. Automated sequences delivered rebate details, nearest dealer information, and application steps over a timed drip.
Social Content Calendar Coordination
Zoho Social managed the organic content calendar, synchronized with paid ad flights. Content was scheduled to support each campaign phase: awareness launch, mid-campaign engagement, and closing push. Coordinated with email sends for cross-channel consistency.
Landing Page Conversion Optimization
Zoho PageSense deployed on the Lead The Charge landing page with heatmaps, session recordings, and funnel analysis. Identified that a simplified application form and repositioned CTA increased completion rates.
What Zoho Marketing Plus delivered
10+ channels unified in one view
Digital ads, social, email, PR, radio, billboards, transit, events, and website all reporting into Zoho Analytics. No more switching between 10 different platforms.
Data-driven budget reallocation
Weekly budget decisions backed by real channel performance data from Zoho dashboards, not estimates. Spend shifted to highest-performing channels throughout the campaign.
Automated follow-up for engaged users
Marketing Automation captured and nurtured interested users with rebate details and dealer information automatically, replacing manual outreach coordination.
Funder-ready reporting from one platform
NRCan-required campaign performance reports generated directly from Zoho Analytics dashboards. Accountability reporting built into the same system tracking daily performance.
Deployed by a Zoho Authorized Partner
Begine Fusion is a Zoho Authorized Partner. We implement, configure, and manage Zoho products for organizations across Canada and the U.S. From initial setup through ongoing optimization, we handle the full lifecycle so your team can focus on results, not platform management.
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Lead The Charge Full Campaign
The complete Lead The Charge case study covering all campaign operations beyond Zoho implementation.
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