top of page
Insights
Provides business leaders with the latest insights in AI, marketing, and technology
Case Study: Coca-Cola's "Share a Coke" Campaign
In 2011, Coca-Cola replaced its iconic logo with 150 of the most popular names in Australia and it worked so well that it rolled to 80+ countries, generated 500,000+ Instagram posts, and reversed a decade of declining consumption among young adults.
Evangel Oputa
Feb 256 min read
Case Study: Old Spice's "The Man Your Man Could Smell Like" Campaign
In 2010, Old Spice turned a legacy brand into a viral sensation producing 186 personalized video responses in 2.5 days, driving unit sales up 125% by July, and winning the Cannes Grand Prix for Film and a Primetime Emmy.
Evangel Oputa
Feb 236 min read
Case Study: Apple's "Shot on iPhone" Campaign
In 2015, Apple launched one of the most enduring user-generated content campaigns in marketing history, turning everyday iPhone users into brand ambassadors and billboard stars across 26 countries.
Evangel Oputa
Feb 215 min read
bottom of page