Brand, CRM and an AI estimating agent for a construction contractor
Begine Fusion built the brand, the customer record and an AI estimating agent for a construction contractor. An enquiry comes in through a form or a conversation, and the AI estimating agent prices the job.
The contractor won work by reputation and referral. The team drove to site, sent an estimate, and waited for a reply.
Follow-up depended on someone remembering to call. Visitors reached the website and left without asking for a price.
The company needed a shared story, a record of every enquiry, and a price before the drive to site.
What the contractor was working with
Estimates went out and stopped
After an estimate left, the next step was a call someone had to remember.
The website produced no enquiries
Visitors reached the site and left without asking for a price.
Intake had no shared record
The first call had no shared questions, and no record the team could open together.
The public face lagged the work
The work spans several trades. The public face still had to say what the company does and who it is for.
A brand, a customer record and a priced enquiry
Begine Fusion delivered the engagement in three phases, across 26 scoped tasks.
Brand and messaging
The position, and the words used on the page, in proposals and on calls.
Ideal client profile
Who the work is for, with the value of the work written for each kind of customer.
Zoho CRM
Every enquiry lands as one record. Follow-up sits on that record.
AI estimating agent
A form and a conversation both price the job. A person reviews the price before it is sent.
Social, LinkedIn and the business profile
A ninety-day content calendar, a LinkedIn plan, a paid advertising playbook, and a Google Business Profile plan. The team runs them.
From the first conversation to handover
Discovery
A working session with the team, then a review of the site, search, social and the business profile.
Brand
Identity and message, written against the ideal client profile.
The price, agreed first
The contractor's rates were locked in before any application code. The price comes from those rates.
Build
The form shipped first, then the conversation, with the client reviewing each step before the next began.
Test
The same job was priced through the form and through the conversation, and both returned the same range.
Handover
Walked the team through the customer record and the follow-up.
Live jobs run through the AI estimating agent
In use
Live jobs go through the AI estimating agent.
Scope of the work
Other published work
Manitoba Motor Dealers Association
Marketing operations across the channels the association uses.
Sales and Service Safety Association
Marketing operations and course creation for a provincial safety body.
AI client profiling
An onboarding form becomes a profile, a risk classification and an investment playbook.
Lead the Charge
A multi-channel campaign with the numbers reported while the budget was still moving.
Want every enquiry priced before you drive to site?
We look at where the leads stop, design the workflow, and build the system that runs it.