Zoho Marketing Plus for Manitoba Motor Dealers Association
We deployed Zoho Marketing Plus as the unified marketing platform for MMDA, replacing fragmented tools with a single ecosystem covering email campaigns, social media management, event marketing, analytics, and automation across 8+ channels.
MMDA was managing their marketing across disconnected tools. Email through one platform, social media through another, event registrations manually, and analytics scattered across Google Analytics, individual ad platforms, and spreadsheets. There was no single source of truth for campaign performance or member engagement data.
As their outsourced marketing department, we needed a platform that could centralize everything: email marketing, social scheduling, event management, member surveys, website analytics, and cross-channel reporting. The platform also needed to support the scale of province-wide campaigns and daily marketing operations simultaneously.
Seven modules, one unified platform
We deployed the full Zoho Marketing Plus bundle, activating and configuring each module to match MMDA's specific marketing operations. Every module was integrated with the others, creating a connected ecosystem where data flows between email, social, events, and analytics automatically.
Email Marketing
Monthly newsletters, member communications, event invitations, and campaign-specific email sequences. Contact list segmentation by membership type, region, and engagement level.
Social Media Management
Cross-platform scheduling and publishing across LinkedIn, Facebook, Twitter, and Instagram. Unified social inbox for monitoring mentions and engagement across all channels.
Event Management
End-to-end event marketing for MMDA's annual industry events. Registration pages, attendee tracking, automated confirmation emails, and post-event follow-up sequences.
Workflow Automation
Automated member onboarding sequences, event reminder workflows, renewal notifications, and engagement-based triggers that route contacts to the right campaign at the right time.
Marketing Analytics
Unified dashboards pulling data from email, social, web, and ad platforms. Cross-channel performance reports for stakeholder presentations. Member engagement scoring and trend analysis.
Website Analytics
Heatmaps, session recordings, and conversion tracking on the MMDA website. A/B testing for landing pages and form optimization to improve member registration rates.
Member Surveys
Member satisfaction surveys, event feedback collection, and industry polling. Survey data fed directly into analytics dashboards for real-time response tracking.
What we built inside Zoho
Member Communication Workflows
Automated email sequences for new member onboarding, renewal reminders, and lapsed member re-engagement. Each workflow triggered by membership status changes and engagement data.
Contact Segmentation by Region and Type
Segmented MMDA's member database by dealer type, geographic region, membership tier, and engagement history. Each segment received tailored communications and campaign targeting.
Cross-Channel Campaign Dashboards
Built unified dashboards in Zoho Analytics that pulled performance data from email open rates, social engagement, website traffic, and ad platforms into a single reporting view.
Event Marketing Automation
Registration pages built in Zoho Backstage with automated confirmation emails, pre-event reminder sequences, day-of logistics communications, and post-event survey distribution.
Social Media Content Calendar
Centralized content scheduling in Zoho Social with approval workflows, brand-consistent templates, and automated publishing across four social platforms simultaneously.
Website Conversion Optimization
Deployed Zoho PageSense for heatmap analysis and session recording on the MMDA website. Used insights to optimize member registration pages and event signup forms.
What Zoho Marketing Plus delivered
Fragmented tools replaced with one platform
Multiple disconnected email, social, and analytics tools consolidated into a single Zoho Marketing Plus ecosystem with shared data across all modules.
Unified cross-channel reporting
Single-view dashboards combining email, social, web, and ad performance. Stakeholder reporting reduced from hours of manual compilation to real-time access.
Automated member lifecycle workflows
Onboarding, renewal, and re-engagement sequences running automatically. Manual email coordination replaced with trigger-based communication flows.
Event marketing streamlined end-to-end
Registration, confirmation, reminders, and follow-up all managed within Zoho Backstage. Attendee data automatically synced with the broader contact database.
Member engagement data centralized
Open rates, event registrations, survey responses, and website behavior tracked in one place. Enabled data-driven decisions about member communication strategy.
Brand consistency enforced across channels
Zoho Social's scheduling and Campaigns' template system ensured consistent messaging and visual identity across every touchpoint, managed from one platform.
Deployed by a Zoho Authorized Partner
Begine Fusion is a Zoho Authorized Partner. We implement, configure, and manage Zoho products for organizations across Canada and the U.S. From initial setup through ongoing optimization, we handle the full lifecycle so your team can focus on results, not platform management.
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