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Insights
Provides business leaders with the latest insights in AI, marketing, and technology


Why Your Emails Might Be Landing in Spam and How to Fix It
Discover why your emails land in spam folders and learn how to fix them. Ensure your emails reach inboxes.
Evangel Oputa
Jan 273 min read


Guide to High-Converting Copywriting Frameworks and How to Use Them
Learn practical frameworks that simplify the process of writing impactful copy.
Evangel Oputa
Nov 4, 202412 min read


Case Study: Burger King’s Whopper Detour Campaign
In 2018, Burger King launched an innovative marketing campaign in the United States called the “Whopper Detour.”
Evangel Oputa
Aug 21, 20243 min read


Crafting SEO-Friendly URLs: Best Practices and Examples (Playbook)
Creating effective URL structures is crucial for both user experience and search engine optimization (SEO).
Evangel Oputa
Jul 21, 20241 min read
Navigating New Email Security Standards: How Google and Yahoo's Updates Impact Businesses
Discover how Google and Yahoo's new email security updates will impact businesses.
Evangel Oputa
Jan 31, 20242 min read


A Guide to Top Landing Page Builders
Discover the top landing page builders for Canadian SMEs and boost conversions.
Evangel Oputa
Apr 23, 20232 min read


Content Creation for small business Owners
Content creation can be a huge undertaking for small business owners. You need time and resources to create quality digital content. In this
Evangel Oputa
Feb 24, 20224 min read


Marketing Automation for Small Businesses
Wondering if marketing automation is the right choice for your small business? Here are the most common benefits of marketing automation.
Evangel Oputa
Feb 4, 20224 min read


Mapping the Customer Journey for Small Businesses
Mapping your customer journey is one of the most important things you can do for your small business. By understanding the different stages
Evangel Oputa
Jan 28, 20223 min read


Understanding Marketing Attribution and Marketing Attribution Models for Businesses.
What is Marketing Attribution? Marketing Attribution is a systematic approach to understanding the relative impact of all marketing...
Evangel Oputa
Jan 18, 20224 min read


Introducing Begine Fusion | Empowering Small Businesses Through Digital Transformation
We're excited to introduce ourselves! Begine Fusion is a Digital Transformation company that specializes in empowering small businesses
Evangel Oputa
Jan 17, 20222 min read


How to decide on a digital marketing plan (Essential Tips)
How do you go about creating a digital marketing plan? And more importantly, how do you know if your digital marketing efforts are...
Evangel Oputa
Dec 3, 20212 min read


Digital Transformation for Small Business
What is Digital Transformation and why is it important for small businesses? Digital transformation means that your business or...
Evangel Oputa
Nov 16, 20212 min read
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