Casestudy
Burger King Stevenage: A 50K Budget, a Cannes Grand Prix
Burger King sponsored Stevenage FC for 50,000 pounds and turned it into a Cannes Grand Prix: 25,000 UGC clips, 227M media impacts, 300% merchandise growth.
8 articles in this category.
Casestudy
Burger King sponsored Stevenage FC for 50,000 pounds and turned it into a Cannes Grand Prix: 25,000 UGC clips, 227M media impacts, 300% merchandise growth.
Blog
IKEA Israel released 13 free 3D-printable add-ons that made its furniture usable by people with disabilities. 127 countries, 37% sales lift.
Blog
Reddit spent its whole marketing budget on five seconds of Super Bowl text, and got 6.5 billion earned impressions and the most searched ad of the night.
Marketing
The benefits vs features debate misses the point. Learn how audience segmentation drives better marketing results with real examples and actionable tips.
Marketing
Four email drip campaigns that turn education leads into enrolled students, with the sequence, the timing and the trigger behind each one.
Blog
The same content posted twice, once as a carousel and once as video. Video outperformed on every metric, and here are the numbers from both.
Digital Transformation
Discover how Google and Yahoo's new email security updates will impact businesses. Learn about the changes, their importance, and how to adapt for success.
Digital Marketing
How to build a digital marketing plan that starts from a goal, and how to tell whether the marketing you are already paying for is working.