Casestudy
Burger King Stevenage: A 50K Budget, a Cannes Grand Prix
Burger King sponsored Stevenage FC for 50,000 pounds and turned it into a Cannes Grand Prix: 25,000 UGC clips, 227M media impacts, 300% merchandise growth.
Case Studies
8 articles in this category.
Blog
Case Study: Duolingo's TikTok-First Brand Strategy
Duolingo turned a green owl into 16 million TikTok followers, while daily active users went from 4.9 million to over 80 million between 2021 and 2025.
Blog
Case Study: Always' #LikeAGirl Campaign
Always turned an insult into a confidence campaign: 90 million YouTube views, 4.5 billion earned impressions, and a first Super Bowl slot for the category.
Blog
Case Study: Popeyes' Chicken Sandwich Wars Campaign
Popeyes sold out a chicken sandwich in 15 days, earned $65 million in media, lifted store traffic 218%, and started the Chicken Sandwich Wars.
Blog
Case Study: Coca-Cola's "Share a Coke" Campaign
Coca-Cola replaced its logo with 150 first names in Australia, rolled it to 80 countries, and reversed a decade of falling consumption among young adults.
Marketing
Case Study: The Old Spice Man Your Man Could Smell Like
Old Spice produced 186 personalized video responses in two and a half days, drove unit sales up 125%, and won a Cannes Grand Prix and a Primetime Emmy.
Blog
Case Study: Mattel & Warner Bros.' Barbie Marketing Blitz
The Barbie movie ran 100 brand partnerships and $150 million of marketing into a $1.44 billion box office, the highest grossing Warner Bros. film ever made.
Blog
Case Study: Apple's "Shot on iPhone" Campaign
Apple turned everyday iPhone users into billboard stars across 26 countries, and built one of the longest running user-generated campaigns in marketing.