Insights

Between 2021 and 2025, Duolingo turned a green owl mascot into one of the most followed brand accounts on TikTok growing from a language-learning app to a cultural phenomenon with 16+ million followers and daily active users climbing from 4.9 million to over 80 million.

In 2014, Always turned a phrase used as an insult into a global confidence movement generating 90+ million YouTube views, 4.5 billion earned media impressions, and becoming the first feminine hygiene brand to advertise during the Super Bowl.

In 2019, Popeyes launched a chicken sandwich that sold out in 15 days, generated $65 million in earned media, boosted store traffic by 218%, and ignited a cultural phenomenon known as the "Chicken Sandwich Wars."

In 2019, IKEA Israel launched a collection of 13 free, 3D-printable furniture add-ons that made their products accessible to people with disabilities generating downloads in 127 countries, a 37% sales lift on adapted products, and a Cannes Grand Prix.

In 2021, Reddit spent its entire marketing budget on a 5-second Super Bowl ad a blink-and-you-miss-it text card celebrating the WallStreetBets community and generated 6.5 billion earned impressions, 98% positive sentiment, and became the #1 most-searched ad on Google that night.

In 2011, Coca-Cola replaced its iconic logo with 150 of the most popular names in Australia and it worked so well that it rolled to 80+ countries, generated 500,000+ Instagram posts, and reversed a decade of declining consumption among young adults.

In 2010, Old Spice turned a legacy brand into a viral sensation producing 186 personalized video responses in 2.5 days, driving unit sales up 125% by July, and winning the Cannes Grand Prix for Film and a Primetime Emmy.

In 2023, the Barbie movie didn't just launch it colonized pop culture with 100+ brand partnerships, $150 million in marketing spend, and a $1.44 billion global box office that made it the highest-grossing Warner Bros. film of all time.

In 2015, Apple launched one of the most enduring user-generated content campaigns in marketing history, turning everyday iPhone users into brand ambassadors and billboard stars across 26 countries.

In 2022, Coinbase spent $14 million on a 60-second Super Bowl ad that showed nothing but a bouncing QR code on a black screen and it crashed their app with 20 million hits in one minute.

In 2018, Burger King launched an innovative marketing campaign in the United States called the “Whopper Detour.”

In 2019, Burger King launched an innovative marketing campaign in Mexico City called the “Traffic Jam Whopper.”